Dagger Works · Technical Product Consulting
I help founders and businesses define, design, and launch SaaS products, AI solutions, integrations, and workflow automation — from initial idea through production.
Whether you need a product roadmap, technical requirements, an AI strategy, systems integrations, or an MVP, I help turn complex ideas into clear, executable solutions.
Small spark. Big possibility.
Find the problem worth solving.
Define it. Build it. Launch it.
Built to grow from first users to millions.
Many technology projects fail before development even starts. The problem isn't always engineering.
The problem may be unclear requirements, the wrong MVP scope, disconnected systems, inefficient workflows, or a product idea that hasn't been translated into something a development team can actually execute.
That's where I come in. I work between business, product, and technology to turn complicated problems into practical product solutions.
Services
Have an idea but aren't sure what to build first?
I help define your MVP, prioritize features, identify technical requirements, and create a practical roadmap from idea to launch.
Turn an idea into something your development team can actually build.
I translate business goals and product ideas into structured technical product requirements.
Identify where AI and automation can eliminate repetitive work and improve operations.
I help companies identify practical AI use cases rather than implementing AI simply because it's trendy.
Your software should work together.
I help businesses determine how SaaS platforms, APIs, databases, CRM systems, and internal tools should connect.
Need experienced product leadership without hiring another full-time employee?
I can work with founders, executives, developers, and stakeholders to move a technical product from concept through production.
Need something launched quickly?
I use modern AI-assisted development tools to rapidly prototype and launch websites, internal tools, and early-stage MVPs.
Not sure what you need?
Tell Me What You're Trying to BuildSelected Work
I've spent my career turning business problems into technology products and platforms.
AI-Powered Permit Intelligence
Problem: Construction teams spend significant time searching fragmented municipal databases for building permit information.
Solution: Designed and launched a centralized permit intelligence platform that aggregates municipal permit information into a searchable SaaS product.
Impact
Multi-Calendar Productivity Platform
Problem: Consultants and professionals working across multiple organizations frequently manage disconnected calendars, creating scheduling conflicts and administrative work.
Solution: Designed and launched a multi-calendar SaaS platform that consolidates availability across separate calendar ecosystems and identifies scheduling conflicts.
Impact
Sports Recruitment Technology
Problem: Athletes needed a better way to connect with recruitment opportunities through mobile technology.
Impact
Experience
2020–Present
Technical Product Manager & Product Builder
I help founders and growing teams turn ideas into real products — owning product strategy, requirements, technical architecture, development coordination, testing, and launch.
2018–2020
Lead Technical Product Manager
Product scaled to 50K+ users in 6 months and company was later acquired.
2016–2018
Senior Technical Project Manager
Led enterprise technology initiatives including a global infrastructure transformation contributing to $70M+ in U.S. service desk savings.
2015–2016
IT Project Manager
Led technology delivery for new 300,000+ sq. ft. fulfillment centers nationwide.
About
I'm Dena Gebelius, a Technical Product Leader and product builder with 15+ years of experience across SaaS, enterprise technology, systems integrations, AI, automation, and technical product delivery.
I've built products from scratch, scaled platforms to tens of thousands of users, led complex enterprise technology programs, integrated APIs and business systems, and worked directly with executives, customers, engineers, and cross-functional teams.
My strength is taking something complicated — an idea, workflow, business problem, or technical challenge — and turning it into a clear product and execution plan.
I don't believe businesses need more technology for the sake of technology. They need the right technology solving the right problem.
How It Works
01
We start with the problem, business objective, users, and existing technology.
02
I translate the problem into requirements, workflows, product scope, and measurable outcomes.
03
We determine the product architecture, integrations, tools, AI capabilities, and implementation approach.
04
I either provide your team with an executable plan or help manage the product through implementation and launch.
Who I Work With
Turn an idea into a clearly defined MVP.
Replace manual processes with better systems and automation.
Add experienced technical product leadership to complex initiatives.
Translate business objectives into executable technology strategies.
Technology
Tell me what you're trying to build, fix, automate, or integrate. I'll help you determine the clearest path forward.